orca. logo (no. 01)
Orca is considered one of the most intelligent animals. The Orca is equipped with sonar that allow it to live in bands with very high communication capabilities.The extraordinary intelligence, the high media, the migration between new spaces and the ability to dive deep, connected the Orca to a publishing house.
The position chosen for the logo is its typical orca tail, which rises out of the water. This position leaves most of the orca exposed and not visible.
orca. logo (no. 02)
Norwegian hydroelectric corporation logo. designed using the orca whale
Orca combines two seemingly contradictory properties: mass and speed. Orca is massive and large and yet because of its unique properties sailing at high speeds in the sea. These connections in Orca guided me in deciding to represent a northern energy corporation (hydroelectric).