Branding for extreme Riding Club, in Hebrew.
The branding is based on the triangular connection between the rider, the bike and the field. The sport of extreme cycling requires great precision, but also flexibility and release. These tensions were expressed in the branding of the club. The colors were chosen to represent the tension between the bursting energy and the quiet and accuracy required for the champions in the field.
The rider is required to know the terrain closely, and professional cyclists are familiar with the course of the competition. The routes of the competition are natural tracks and the terrain is recorded in the head and body of a professional rider.
I designed the font of the headlines that appear in the posters in order to create a script that contains elements of movement and rotation, and also to create visual hybrids between Hebrew and English, in a sport field where the entire lexicon is expressed in English.
cyclles championship poster
The poster of the Israeli champion